So, in a few words

  • I love learning, but I’ve always been a horrible student.
  • I have co-founded a video games company and learned many ways how not to grow a business.
  • I take dumb, crazy projects way too seriously.
  • I get incredibly annoyed by poor user experiences.
  • I could spend days listening to any Radiohead’s album.

My values

I have a clear idea about how work should be done.
Here are the values I live by:

Seek awesomeness

Always strive to build awesome experiences that delight people.

Awesome does not equal complex, and most definitely doesn’t mean delivering a bad experience for the sake of visual appearance.

Work with style

Always find the simplest, most elegant way to reach your goal.


For some things, almost great is not enough.

Sloppiness ruins experiences.

Keeping things real

Crafting the best possible product doesn’t mean being stupid.

Never let the research of awesomeness be detrimental to the business.

My story in a few paragraphs

I was born in Sardinia (Italy), from an artist and a jazz musician. They have taught me the value of art and creativity, so now I always make sure the code I write is damn pretty to look at.

At the age of 8, I decided video games were awesome and I needed to be able to develop my own: that’s how I discovered programming. In the next years, I’ve developed my first websites and skillfully avoided human interactions.

True to my 8-year-old self, at the end of my formal education, I have co-founded a videogame company with 4 other talented, great guys that soon became family. From this experience, I have learned a lot about running a business, especially about what not to do. We have built great games though.

Driven by the desire to build meaningful things with my own strengths, I started freelancing as a web designer/developer. At first, I focused on learning how to build pretty, lean, well-structured websites but I quickly became interested in function. I came across the concept of “user experience” and became passionate about the quality of the experience with the product.

I had been thinking for a while about how great experiences could help websites reach business goals when I’ve met Conversion Rate Optimization. I learned a lot about conversion optimization and marketing, to make sure the websites I developed actually made a difference with the business of my clients.

What now?

Now I’m bringing my experiences together. I’m committing to building products that are both functional and beautiful.

Great user experience is a perfect base to build on, but it’s not enough: I want to build products that surprise and delight people.

Are you working on an awesome project?
I’d love to hear about it.

You’d like to chat about interesting stuff?
I’d love to hear that as well.

Anyway, talk soon